19NOVEMBER 2022By Adarsha Marpalli, Global Head, Data Governance and Insights, NexperiaSmart Manufacturing, Industry 4.0, digital transformation, artificial intelligence probably are phrases that one can hear in every semiconductor company board rooms and read in strategy documents in 2022. Our Sectoral leaders have found value in these already in last decade and some have increasing efforts and focus post 2020 Covid era. Today businesses are increasingly focusing on the elusive and difficult to achieve value on a transformative basis in these themes. Through one-off, us-case based adaptions so far a good value has already been gained. These use-case based adaptions already prove the massive potential of these themes in our industry. This article covers 3 main aspects of data driven value generation approach that we believe is essential for data driven enterprise transformation.First , it is important to understand what is transformation and transformative value. Many tools aid in better , efficient Adarsha MarpalliCXINSIGHTS < Page 9 | Page 11 >